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How We Reduced the Cost per Lead for a Forex Education Program to $3.20 and Prepared the Campaign for Scaling
Case Study
Client
An educational project for beginner traders. Its core offer was a free introductory Forex trading course, followed by continued audience engagement through Telegram.
Работаем
с рекламными бюджетами
от 100 000 руб.
с рекламными бюджетами
от 100 000 руб.
The Challenge
Работаем
с рекламными бюджетами
от 100 000 руб.
с рекламными бюджетами
от 100 000 руб.
The client was facing two major advertising challenges.
First, their Business Managers and ad accounts were frequently being restricted. This made it impossible to maintain a stable flow of registrations or scale the advertising budget reliably.
Second, conversions were being tracked incorrectly. A visit from the website to Telegram was counted as a lead, even though clicking the link did not necessarily mean that the user had enrolled in the free course. As a result, Meta was receiving an inaccurate conversion signal and optimizing the campaigns for clicks rather than actual registrations.
First, their Business Managers and ad accounts were frequently being restricted. This made it impossible to maintain a stable flow of registrations or scale the advertising budget reliably.
Second, conversions were being tracked incorrectly. A visit from the website to Telegram was counted as a lead, even though clicking the link did not necessarily mean that the user had enrolled in the free course. As a result, Meta was receiving an inaccurate conversion signal and optimizing the campaigns for clicks rather than actual registrations.
Objectives
- Increase registrations for the free online course.
- Reduce the risk of restrictions affecting the advertising infrastructure.
- Provide Meta with a more accurate conversion signal.
- Prepare the campaign for further scaling.
Segmented the Audience
We targeted specific audience groups based on interests and behavioral signals related to:
We separately tested audience segments, advertising messages, visual concepts, and variations of the educational offer.
- Investing and financial markets.
- Entrepreneurship.
- Professional development.
- Exploring additional income opportunities.
We separately tested audience segments, advertising messages, visual concepts, and variations of the educational offer.
We developed a landing page with a transparent educational offer and messaging designed with Meta’s requirements for advertising financial products and services in mind.
The lead magnet included:
Users first completed a lead form to receive the guide. After submitting the form, they were invited to join the private Telegram group.
This allowed us to record a measurable lead within the advertising funnel and send Meta a more accurate optimization signal. Further education and communication continued through Telegram.
The lead magnet included:
- A free guide to Forex trading.
- Access to a private Telegram group with educational materials and market analysis.
Users first completed a lead form to receive the guide. After submitting the form, they were invited to join the private Telegram group.
This allowed us to record a measurable lead within the advertising funnel and send Meta a more accurate optimization signal. Further education and communication continued through Telegram.
Rebuilt the Funnel and Created a Lead Magnet
Researched the Motivations and Pain Points of Beginner Traders
We found that interest in trading was often driven by financial stress, dissatisfaction with traditional employment, and the desire to develop an additional source of income.
At the same time, beginner traders faced information overload, complex terminology, fear of losing money, and a lack of a clear starting plan.
For this reason, our messaging did not focus on income promises. Instead, we positioned the offer as accessible introductory education covering the fundamentals of financial markets, risk management, and trading instruments.
At the same time, beginner traders faced information overload, complex terminology, fear of losing money, and a lack of a clear starting plan.
For this reason, our messaging did not focus on income promises. Instead, we positioned the offer as accessible introductory education covering the fundamentals of financial markets, risk management, and trading instruments.
What We Did
Работаем
с рекламными бюджетами
от 100 000 руб.
с рекламными бюджетами
от 100 000 руб.
Results in the Second Month
Leads generated through Facebook 312
Average cost per lead $3.20
Total advertising spend $998.40
Average cost per lead $3.20
Total advertising spend $998.40
Работаем
с рекламными бюджетами
от 100 000 руб.
с рекламными бюджетами
от 100 000 руб.
Rebuilding the funnel allowed us to move from optimizing for Telegram clicks to optimizing for a measurable conversion action: submitting the form and receiving the educational material.
The more accurate conversion signal helped Meta’s algorithm optimize toward actual leads, while the educational positioning and compliant landing-page structure reduced the risks associated with advertising in the financial sector.
By the second month, the campaign had generated 312 leads at an average cost of $3.20 and established a working acquisition model ready for further testing and scaling.
The more accurate conversion signal helped Meta’s algorithm optimize toward actual leads, while the educational positioning and compliant landing-page structure reduced the risks associated with advertising in the financial sector.
By the second month, the campaign had generated 312 leads at an average cost of $3.20 and established a working acquisition model ready for further testing and scaling.
Outcome
Работаем
с рекламными бюджетами
от 100 000 руб.
с рекламными бюджетами
от 100 000 руб.
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